Sourcing, grading, pricing, and the operations to move secondhand inventory at scale — online and in-store. And when you need it, the full retail playbook: growth, systems, and leadership that outlasts the founder.
Book a 1 hour sessionPick the piece you need, or the whole engine. Every engagement is built to outlast us.
This is the lane we live in. We build resale engines that actually pay — sourcing, grading, pricing, and the operations to move secondhand inventory at scale, online and in-store. Not a feel-good side project: a real P&L that stands on its own.
Find the revenue you're leaving on the table — by market, channel, and unit — and a concrete plan to actually capture it.
Turn heroics into process. Build the operating rhythms and systems that hold up when you're not the one watching.
Design the roles, layers, and accountability that let good people run the business — so the founder stops being the bottleneck.
Senior operating firepower on call — strategy, hiring, and the hard calls — without a full-time exec on the payroll.
Buy smarter and sell through faster. Assortment, open-to-buy, and the planning discipline that keeps cash out of dead stock — new and secondhand alike.
Put AI to work where it actually moves the needle — strategy, inventory, customer ops, and the back office — without the hype or a science project. Practical tools your team will actually use.
Most retailers don't have a growth problem. They have a founder-dependency problem wearing a growth problem's clothes.
Growth that outruns your systems isn't growth — it's future firefighting. We move fast on the things that compound and ignore the vanity metrics.
Hiring your way out of a broken process just gives you more people inside a broken process. Fix the machine first, then staff it.
Strategy that never touches the floor is theater. The real leverage lives in how the units actually run, day after day.
We're not a perfect fit for every client. We work best with shops that already have a proven concept, but lack the tools and systems to scale. You have the vision, we help you unlock the path.
Funkhouser Strategy is led by Jimmy Funkhouser, who has spent 20+ years in multi-unit retail — managing markets across the United States and building the operating systems behind them. This isn't consulting we picked up from a framework. It's the job we've actually done, in stores, with real teams and real numbers.
Today we run a multi-state small business with a national recommerce footprint — physical stores and e-commerce running as one machine. So when we talk about scaling units, tightening operations, or building a leadership layer, we're talking from the same seat you're sitting in.
That's the whole point of Funkhouser Strategy: practical, operator-grade help from someone who's carried the P&L, not just presented on it.
— Jimmy
Two ways to work together. Pick the one that fits where you are — you can always move up when you're ready.
Ten hours a month of senior operating firepower — the standing partnership that actually moves the business. Works out to $320/hour.
Free 30-min call · month-to-month, cancel anytime
One focused hour to unstick a decision, pressure-test a plan, or get a straight answer. No commitment beyond the session.
Secure checkout via Stripe · payment confirms your slot
Bigger scope — a fractional CGO seat, a recommerce build, a full operations overhaul — is quoted per engagement. Tell us what you're after and we'll scope it.
The Resale Machine is the system behind FERAL's resale flywheel, written down for independent store owners: what to pay, what to turn away, and how to turn secondhand inventory into an edge the chains cannot copy. It launches August 24th, so join the waitlist to get first access the day enrollment opens.
Explore The Resale MachineLaunching August 24th · Join the waitlist.
Operator-grade case studies on the companies that turned secondhand into real businesses: what they earn, where they strain, and what an independent can steal.
The resale boom by the numbers, and why independents are positioned to win the lane the big brands cannot scale. Current market data plus an operator's read.
Read the report → FeatureThe quiet empire behind Plato's Closet and Once Upon a Child keeps nearly 50% net margin buying the public's used stuff. The closest thing to the used department you would actually build.
Read the teardown → FeatureHow the biggest used-car retailer removed the dread one anxiety at a time, why the real moat is the boring back end, and what any resale operator can borrow.
Read the teardown → FeatureThe resale program every retailer points to and almost nobody understands past the marketing. How the machine is built, what it earns, and why it doesn't gut full-price sales.
Read the teardown → FeatureIn luxury resale, one question rules: is it real? How authentication became a public company, where its trust cracked, and why value beats volume in any used-goods business.
Read the teardown →Tell us where you're stuck — growth, operations, or the org — and we'll tell you straight whether we can help.
hello@funkhouserstrategy.comFunkhouser Strategy is a retail consulting firm focused on recommerce and resale. We help independent and mid-market retailers add profitable used and buyback departments, and build the systems and leadership layers that let a store grow without depending on the founder.
Recommerce consulting is hands-on help designing and running the resale side of a retail business: sourcing, grading, pricing, unit economics, and the operations behind a used or buyback program, so it turns a real profit rather than becoming a dusty clearance rack.
Independent and mid-market retailers, from single-location shops to multi-store operators, who want to add resale, tighten operations, or reduce founder dependence. The advice comes from an operator who built and scaled a multi-location omnichannel retail business, not from a slide deck.
No. Resale is a specialty, but the broader work is retail growth strategy, operations and systems, and org and leadership design, building the layers that let a business run without the owner in every decision.
Book a one-hour session to talk through your situation and whether resale or another move is your highest-leverage next step. From there, engagements range from focused working sessions to hands-on builds.